A 6 week Media Training course that will be taking place at the SABC in Auckland Park. It is a media training program with a difference. The Workshop consists of various elements which include: Radio, Television, Presenting and much more. 

The course is presented by Samm Marshall and will feature different mentors that have mastered their craft in the various media sectors. The course consists of weekly sessions that will take place on a Friday or Saturday for three hours.

This is a very exciting course that will give you the ability to work in the Media industry and give you the tools to further your growth industry wide.

The price is R3500.00 for 6 weeks. For more information or to book now please, please call 011 482 1241/ email

Week 1

10:00am – 10:50am LEADERSHIP
An introduction into leadership basics and self- esteem.
BREAK 10 minutes
11:00 – 11:50am WRITING FOR TV
An introduction in how to conduct research, developing a television concept and story
BREAK 10 minutes
12:00pm – 13:00pm PRESENTING BASICS
An introduction in presenting 101 which also focuses on grooming

Week 2

10:00am – 10:50am LEADERSHIP
Develop your inner leader.
BREAK 10 minutes
11:00 – 11:50am WRITING AS AN ART FORM
Introduction into writing as a form of creativity and expression across media platforms.
BREAK 10 minutes
The art of finding your inner presenter and perfect techniques for presentation.

Week 3

10:00am – 10:50am LEADERSHIP
Developing a strategy to combat peer pressure.
BREAK 10 minutes
Introduction into basic photography and picture taking.
BREAK 10 minutes
12:00pm – 13:00pm ART OF PRESENTING
Presenting principals and rules. Understanding role of presenters

Week 4

10:00am – 10:50am LEADERSHIP
Leadership ethics and values.
BREAK 10 minutes
Researching and developing story content.
BREAK 10 minutes
12:00pm – 13:00pm CAMERA TECHNIQUES
Camera basics, rules and understanding equipment.

Week 5

10:00am – 10:50am LEADERSHIP
How to be a successful and happy leader.
BREAK 10 minutes
11:00 – 11:50am SOFTWARE AND EDITING
Introduction into software and editing basics.
BREAK 10 minutes
12:00pm – 13:00pm PUBLIC SPEAKING
Learning to become a confident speaker.

Week 6

10:00am – 10:50am FILMING AND SHOOTING
BREAK 10 minutes
BREAK 10 minutes
12:00pm – 13:00pm LEADERSHIP

Every school that has been classified as previously disadvantaged will get a laptop, editing software, a dongle with a monthly limited amount of data and a camera. The legacy project will make sure that all the kids who have undergone The Leadership Media training will be able to use their newly acquired skills to the benefit of the school and the community at large. The website can also become a revenue generator as local businesses use the online platform to market and advertise their goods to the school and parents.


The Live Experience

Candidates experience actual TV conditions – live – with interviews and media landscape technology.

Understanding the Media

We give you an overview of the South African media industry, the major players and their target markets.


You understand what journalists want and how editorial process work – and get the tools to deal with TV interviews.

Constructive Criticism

We identify the strengths and weaknesses of every company spokesperson, CEO and member of senior Management. You know what is needed to be your company’s most effective communicator on television.

HALF-DAY COURSE OUTLINE (8.00 -12.00 / 4 hours)


The current South African media landscape
Journalists and news values
Preparing for an on-camera interview
Dealing with the “hostile” interview
Handling difficult questions
The art of the sound bite
Different types of TV interviews & appearances
Body language and appearance for TV
Media platform for integrated systems


Understanding the “live”TV environment – the studio, the lights
“Live” TV and radio interviews with each candidate
A playback session with critiquing and open discussion
Using the feedback to better advantage – the do’s & don’ts

The Cost

The cost has been kept to a bare minimum per child. To cover the cost of a six week program a minimal fee of R3500 per student is required

The workshops are aimed at learners at high school and primary level. The workshops will be conducted on a once a week basis, every Saturday for three hours from 10am – 1pm.

The benefits of the workshops are clear:

  • Creating leaders
  • Information sharing and information custodians
  • Transfer of skills
  • Creating history and information legacy


Candidates receive a full course pack and DVD copy of their interview.

Refreshments are provided for all courses.

Course Package and Costs:

  • 1 candidate R8000 p.p
  • 2 candidates R7000 p.p
  • 3 candidates R6000 p.p
  • 4 candidates R5000 p.p
  • 5 candidates R 4000 p.p

Please note:

If you require a larger group to attend training, or would like a full course tailored to your needs,

please contact us.

At the end of the half-day course candidates will have a deep understanding of the current media landscape and how to handle themselves in a both a TV and radio interview.